Your real numbers, from ad spend to cash collected.
Vanity metrics hide the truth. HANIVAR nets ad spend, shipping, and returns against collected revenue so you always see profit, not just gross sales.
Profit-first reporting
Channel P&L
Channel-level profit and loss that nets ad spend, shipping, and return costs.
Retention metrics
Cohort analysis, lifetime value, and repeat-rate reporting in one view.
Full visibility
Custom dashboards, data exports, and role-based access for the whole team.
From dashboard to action
Custom dashboards
Build the views your team lives in, from a founder summary to an ops deep dive.
Clean exports
Pull the underlying data into your own tools whenever you need it.
Role-based access
Give each team the numbers they own, with controls on the rest.
Gross sales feel good. Cash collected after ad spend, shipping, and returns is what actually pays the bills.
Measure profit, not just conversions
Bring orders, RTO risk, couriers, and ad performance under a single login. Setup, data migration, and onboarding are handled for you.